Recommendations & Advice – International Fertiliser Society

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Cookie	Duration	Description
_guid	90 days	Used to identify a LinkedIn Member for advertising through Google Ads
AnalyticsSyncHistory	30 days	Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
BizographicsOptOut	10 years	Determine opt-out status for 3rd party tracking
li_fat_id	30 days	Member indirect identifier for Members for conversion tracking, retargeting, analytics
li_giant	7 days	Indirect identifier for groups of LinkedIn Members used for conversion tracking (Various, first-party domain)
li_oatml	30 days	Used to identify LinkedIn Members off LinkedIn for advertising and analytics outside the Designated Countries and, for a limited time, advertising in the Designated Countries
li_sugr	90 days	Used to make a probabilistic match of a user's identity outside the Designated Countries
lms_ads	30 days	Used to identify LinkedIn Members off LinkedIn in the Designated Countries for advertising
lms_analytics	30 days	Used to identify LinkedIn Members in the Designated Countries for analytics
U	3 months	Browser Identifier for users outside the Designated Countries (domain: .adsymptotic.com)
UserMatchHistory	30 days	LinkedIn Ads ID syncing

Cookie	Duration	Description
_utma	2 years	Google Analytics: stores a randomly generated number for 2 years
_utmb	30 minutes	Google Analytics: stores a randomly generated number for 30 minutes
_utmc	session	Google Analytics: stores a randomly generated number until you close your browser.
_utmz	6 months	Google Analytics: stores a randomly generated number and anonymous information on how the site was reached (e.g. direct or via a link or a search) for 6 months

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