This article presents a comprehensive, holistic ‘360’ model of milk production that links forage production, cow nutrition and milk production, that represents a new way of working with grassland agronomy. In this 360 model, livestock production drives different forage qualities and quantities to strengthen the interaction between livestock and forage production.
The 360 model use different data sources and technologies to define different key performance indicators in the production chain from the field to the barn to optimise a grass-based forage production system. The production chain is divided into four compartments: 1) milk and meat production, 2) feeding, 3) harvesting and 4) cultivation. Case studies show that, with the help of this methodology, it is possible to reduce feed costs, increase feed utilisation, increase the proportion of home-grown feed, and improve the utilisation of feed protein. The resulting learning points will be of interest to grassland farmers everywhere.